Laredo Taco Company
GENERAL INFORMATION
See how Tynes Design partnered with Laredo Taco Company to bring bold flavor to every touchpoint—through advertising, interior design, and digital experiences. With roots in South Texas and locations inside convenience stores across the state, the challenge was to elevate the brand while preserving its street-level swagger and cultural authenticity.
We rolled out an integrated campaign that stretched across billboards, digital ads, and in-store signage—all centered on the voice of a brand that knows exactly who it is. The tone? Proud, punchy, and hungry. Inside, we brought that same energy to the physical space: designing interior environments that feel warm, textured, and unmistakably local, blending color, pattern, and material choices that honor Laredo’s roots while giving the stores a fresh sense of place.
To round it out, we designed landing pages that delivered the goods—quick, clear, and flavorful—giving customers an easy digital way in without losing the brand’s edge. From tortilla to touchscreen, this was about building consistency across platforms and making sure every experience felt like stepping up to the counter at a place that knows tacos—and knows Texas.
Austin Addy 2020 | Bronze Award | Aguas Frescas
SERVICES
Branding
Packaging
Social Media
Web Design
CONTRIBUTORS
This work was done in partnership with Ampersand Agency and Canales & Co.
Laredo Taco Company
GENERAL INFORMATION
See how Tynes Design partnered with Laredo Taco Company to bring bold flavor to every touchpoint—through advertising, interior design, and digital experiences. With roots in South Texas and locations inside convenience stores across the state, the challenge was to elevate the brand while preserving its street-level swagger and cultural authenticity.
We rolled out an integrated campaign that stretched across billboards, digital ads, and in-store signage—all centered on the voice of a brand that knows exactly who it is. The tone? Proud, punchy, and hungry. Inside, we brought that same energy to the physical space: designing interior environments that feel warm, textured, and unmistakably local, blending color, pattern, and material choices that honor Laredo’s roots while giving the stores a fresh sense of place.
To round it out, we designed landing pages that delivered the goods—quick, clear, and flavorful—giving customers an easy digital way in without losing the brand’s edge. From tortilla to touchscreen, this was about building consistency across platforms and making sure every experience felt like stepping up to the counter at a place that knows tacos—and knows Texas.
Austin Addy 2020 | Bronze Award | Aguas Frescas
SERVICES
Branding
Packaging
Social Media
Web Design
CONTRIBUTORS
This work was done on behalf of Ampersand Agency in partnership with Canales & Co.
